How to Easily Set up Your Site Schema

  • October 24, 2016 /

Site schema has been a major craze among the SEO community within the last two years. If you know anything about search engine optimization, you would’ve probably heard this word before.

Why is it a craze you might ask? Well, (the site for website markup) was founded by a team from Google, Yahoo, and Bing (the big three search engines).  This action will make anyone know that it does have some form of importance.

Wondering how to implement an appropriate site schema for your site? Well , look no further! Here is a non-technical way of implementing your site schema effectively to rank higher and boost traffic.


What is a Site Schema (schema markup)?

A website schema is a code that is added to a site to give extra information (rich snippets) about the site. Let’s use a site that has done markup for reviews (image below). You can clearly see that there is a star-rating system on the results page. The star rating system is an indication to the search engines and potential readers that the exact page isn’t just containing an article, but, a product review.


What sites use Schema?

Schema markup is commonly used by sites where extra information is required. Information examples include; office hours, reviews, offers and every other thing that adds to a site’s meaning.

Your local businesses, movie theaters, companies all use schema. In fact, many websites are probably covered with a least one rich snippet. Here is a graph that shows schema use across various website content types.


Now that we have established what a site schema does, let’s talk about how to set one up.

The most common way of setting up a site schema markup involved the following steps;

  • going to,
  • searching for the code that suits your need,
  • copying the code snippet and,
  • adding that code to your site’s HTML.

One who isn’t tech savvy may find this process difficult. Well, you are in luck because  I am going to show how you can set up your site’s schema easily.

Adding Website Schema Using a Plugin

As a WordPress user, the easiest and most reliable method I use in creating markups is using the Schema plugin by Hashem.image006The plugin has great ratings and it covers the major data items most sites need. In comparison with other plugins, it also has the most data items listed .

After the plugin is installed and activated, you should see ‘schema’ on your dashboard area.


Clicking settings under the schema section will take you to the general area. In the general area, choose the right pages for your about and contact pages respectively. For the content area, only tick the individual boxes if your site focuses on the specific content (an audio, video or forum site).

The next section is the knowledge graph which you can easily fill out.  Just enter your website name, URL and upload your logo image.

For the search results area, you are presented with an option to either enable sitelinks search box or not. A sitelink search box is a search box that normally shows up on a SERP when you search a domain name. The decision to enable this should be based on your preference. You can see an example below;


The next section is ‘types.’ This section enables you to specify the exact contents you have on your posts and pages. You have the liberty to add extra pages that have unique contents compared to others on your site.

Highlighting the data using Data Highlighter

For this tutorial, we will be setting up our site structure for google. I chose this option because Google is probably the search engine of choice for most bloggers, readers, and small businesses. Additionally, if Google scores you well, other search engines will do so too.

Here are what you’ll need;

  • a Gmail account and,
  • Google Webmaster Tools

The Basics

After setting up your Gmail account (for those who don’t have one), do a google search on webmaster tools. Select the first result that comes up.


If you have never used webmaster tools before, you’ll need to set up one using your Gmail account. It is a very simple process. Just follow the on-screen instructions and you are good to go. This process shouldn’t take more than two minutes.

Once your account is verified in google webmaster tools, select Data Highlighter under search appearance.  This is located on the left sidebar. Your screen should look like this:


You should see the Data Highlighter page with an introductory video. Click on the start highlighting button. You should see this on the right side of the video.

Start Highlighting Your Data

A modal window comes up asking you to provide a URL for a typical page on your site.  Simply copy and the URL of a page or post on  your site and paste it into the form field .  For this example, I’ll  be using an article on another site I own. Therefore, I’ll select “article” as the type of information I’ll like to highlight.

If the page you chose contains a unique content, choose “tag just this page.” Otherwise, select tag this page and others like it.”

The next page that comes up shows a snapshot of the page whose URL you chose. You’ll also see some elements such as title, author, and date published on the right sidebar.

Let’s say that I want to mark the title. I’ll simply highlight the title of the page and select “title” from the drop-down that shows (please, see image below). After this action, the text you highlighted as your title will be marked as “title” by the data highlighter.


You probably have understood how the data highlighter works at this point. So, go on ahead and highlight the data items that you require.

Creating Page Sets

Once you have filled out your data sets, click done. The next step is creating page sets.

For this step, you’ll be shown series of snapshots for the same page. All you have to do is select the one that matches the one that is up on your site and voila you are done.

Tagging More Examples

In this step, the data highlighter wants you to ensure that data items are consistent across similar pages.  You simply perform the same steps you did when you highlighted your first page. You have to ensure that you highlight the right texts.

The final step is reviewing your work. You’ll be shown a bunch of pages whose pages have been automatically highlighted. Once again, go through these pages to ensure that all items are highlighted correctly.

Once satisfied with your results, you hit publish. That’s it! You are done.

Discover how to set up your site's schema to help you boost your website traffic



Although offering very little, a markup is a viable technique to have an edge in SEO.

Schema markups do create rich snippets which add extra meaning to your site on a SERP. As a person looking for answers, you are more likely to choose results that give more information about what a topic is about.

If you have made it to this paragraph, you are now equipped with the information on how to easily implement schema on your site.

Therefore, take action right now and implement one for your site.

Related: How to start your WordPress blog.

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